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Website of Radha-Govinda Gaudiya Math in Vienna, Austria.
"Sri Krishna Nama is the sweetest among all things that are sweet, and it stands supreme amongst all that is auspicious.It is the eternal, fully ripened spiritual fruit of the wish fulfilling tree of the Vedas.
O best of the Brighus, if anyone even once offenselessly chants Sri Krishna Nama, either with faith or indifference, Sri Krishna Nama immediately delivers that person from the ocean of material existence."